Braemar Presbyterian Care is proud to have been recognised as a national finalist in the Australian Marketing Institute Awards for Marketing Excellence.

The Perth not-for-profit organisation has been shortlisted as a finalist; as a result of its revitalised marketing and public relations approach. This approach has seen the life-changing aged care services Braemar offers benefit more people over the past 12 months.

Chief Executive Officer of Braemar Presbyterian Care, Wayne Belcher, says becoming a finalist in the awards is an acknowledgement of how the Braemar team have engaged with the local community to build awareness of its vital aged care services.

“Throughout the year, we have been focused on ensuring we engage with the local community, to inform the public of the range of life-improving services offered at Braemar. This includes, lifestyle support and enrichment, memory support and dementia care services across all of our facilities.”

“For 65 years, this organisation has been part of the Perth community. For us a drive to provide quality care and friendship to as many local seniors as we can is at the heart of everything we do,” he says.

The provider acknowledges that aged care can be a nerve-racking topic for many people. By ensuring the information that people need to make an informed decision is easily available, Braemar aims to reduce the stress associated with approaching an aged care provider for support.

Braemar’s head of Brand and Marketing, Chris Frame, said that ensuring information was easily available was an important step to reducing stress when seeking out an aged care provider.

“We looked at ways to improve accessibility of aged care information, which included building a new mobile responsive website complete with an aged care glossary, and engaging in social media,” he said.

“By partnering with noted Cartoonist Jason Chatfield (illustrator of the forever young Ginger Meggs) we were able to share the Braemar story in an engaging way that reflects the caring moments and experiences found at each Braemar facility.”

This care and friendship approach is followed through all elements of Braemar’s service, with its relationship centred care philosophy taking the needs and wants of residents, their family members, volunteers and Braemar staff into account to create better quality of life outcomes.

Braemar will find out on 10 October 2018 if it has been successful in taking out the national award, at a ceremony being hosted in Sydney.

Since 1952, Braemar Presbyterian Care has been offering care and friendship to the elderly in Western Australia. Braemar currently operates three residential care facilities, providing care and support to over 200 people. Braemar’s care philosophy is one of Relationship Centred Care, which supports the relationships that exist and develop between staff, volunteers, residents and their families.